Join the Copy Minimalist
Expert insights into writing emails and copy for eCommerce brands.
Welcome to the Copy Minimalist with me, Matt Snyder.
I currently serve as the Director of Copy for Homestead Studio, a growth agency specializing in acquisition and retention services.
In addition to helping brands like HexClad, TRX, Casely, Brightland, and many others build and increase the effectiveness of their messaging across key retention channels, I also lead and mentor a team of kickass copywriters looking to do the same with their roster of clients.
My love affair with digital marketing began over 20 years ago when I fired up a Xanga account (<-- don’t bother looking for it!). I quickly learned I had a knack for writing, which snowballed into an obsession with copywriting, then email marketing, then the B2C space — you get the idea.
There’s been no looking back.
Why the Copy Minimalist
TL;DR version:
The idea behind the Copy Minimalist is inspired by a working philosophy I embrace in my own life: less is more. This newsletter is designed to help you integrate some of that same philosophy into your copywriting and marketing efforts.
Longer version:
Throughout my career in working with clients across various sectors, I continuously encountered the same problem over and over again.
From strategy to messaging to the copywriting process itself — all of it was more difficult than it had to be. I’d swoop in and simplify the heck out of all of it, trim the unnecessary fat, and refine what was left.
Then a lightbulb went off.
The same principles of minimalism I embraced in my own life were spilling into my work. In a sense, I was promoting a minimalist approach to copy and messaging without even realizing it.
As the years wore on, I gravitated toward a handful of principles to guide my approach to copywriting. In fact, I still observe those same five principles to this very day:
Do few things well
Honor the reader
Be curious
Keep the main thing the main thing
Let go
The idea behind this newsletter and the resources I offer here is to help you infuse a similar approach into your marketing practices.
Membership Community
Who we spend time with influences us. If you want to become a doctor, you don’t go hang out with auto mechanics — you build relationships with other doctors and/or those on a similar path as you.
In my career as a marketer and copywriter, my best seasons of growth occurred when I invested in building community with my peers.
Who you rub shoulders with matters. “As iron sharpens iron,” the proverb says, “so one person sharpens another.”
This is the intent behind building a membership community alongside this newsletter. The vision is to grow an engaged community of marketers and copywriters who build one another up and help each other out.
So if you share a similar growth mindset (or desire), keep reading…
How to Join the Community
Ready to pull up a seat at the (copy)writer’s table and add your voice to the mix? Here’s how to get involved.
Always-Free Membership
What you get:
Access to Articles
Copy Column (Every Thursday)
Weekly Round Up (Every Friday)
Video Tutorials
Free Templates
Open Participation in Discussion Threads
Archive Access
» Once you join, be sure to introduce yourself to everyone here «
Looking forward to having you engaged in the community!
Matt
