Weekly Round Up #82
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 82nd edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: The Power of Narrative
Choice Architecture (via The Playbook)
20 Design Psychology Principles Every UX UI Designer Should Know (via Design Bootcamp)
MOFU: The Untapped Goldmine (via Buy•ology)
How to Position a Brand and Write Effective Copy (Podcast Pick)
Copy Examples for Your Swipe File
Job Openings
Copy Tip of the Week
The Power of Narrative
We've all seen those product descriptions: feature lists, technical specs, and "we're the industry leader" claims that have become way too easy to ignore.
But here's the thing: Your customers don't care about your product. They care about the story your product helps them tell about themselves.
Yet most brands still lead with features, specs, and "why we're great" messaging. They forget that every purchase is actually part of your customer's personal story.
The most effective marketing message doesn't just sell a product—it invites customers into a narrative where THEY'RE the hero, a narrative that helps them affirm something they want to be true about their reality.
So, next time you sit down to write, ask: "What story am I inviting my customer into?"
Because neither you or your product are the hero of the story—your customer is.
👉 Click here to give this post a thumbs up on LinkedIn!
Must-Read Articles
The Choice Architecture (via Playbook Newsletter)
Why I recommend it 👉 This article provides a tactical approach to a core principle I try to take into account: helping my reader's brain not have to work so hard. It's particularly useful toward the bottom of the marketing funnel when you're doing what you can to help give your readers the confidence they need to make your choice their choice.
20 Design Psychology Principles Every UX UI Designer Should Know (via Medium/Design Bootcamp)
Why I recommend it 👉 This is packed with 20 different design psychology principles every designer should know how to leverage, but at the same time, every copywriter needs to know these too. If you craft your next marketing message with one of these design principles in mind, it'll undoubtedly amplify its impact.
MOFU: The Untapped Goldmine (via Buyology)
Why I recommend it 👉 Many eCommerce brands have potential customers positioned right in the middle of the funnel. These prospects require specific messaging strategies to guide them through to conversion. This article provides valuable insights and examples on how to effectively engage middle-of-funnel customers and transform this often overlooked stage into a true revenue driver.
You Might Also Like:
The 4 Essential Elements Every High-Converting Headline Must Include
Have you ever wondered why some headlines instantly grab your attention while others barely register?
REALLY GOOD EMAILS | UNSPAM
Fix Your 'Gobbledy': The Power of Positioning in Messaging
Watch on YouTube
Why I recommend it 👉 Not a podcast this week (sorry!). But this presentation offers invaluable insights on positioning and effective copywriting that can transform your marketing from confusing "gobbledygook" to clear, compelling messages that actually connect with customers.
Jared Blank provides practical techniques for turning product negatives into strengths, using specific language that resonates with your audience, and ensuring your marketing stands out in an authentic way.
For anyone struggling with marketing clarity or differentiation, these proven strategies from successful campaigns like Warby Parker, Volkswagen, and Listerine demonstrate how proper positioning creates the foundation for all effective marketing communications.
🔓 Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
AMERICAN GIANT
Format: Email
Why I like it 👉 This is a great "letter from the founder" angle where they speak directly about their supply chain and why they're out of stock. It communicates the popularity of their products while reinforcing core brand values.
DOSE
Format: Email
Why I like it 👉 For a supplement brand, prospective customers want to know if your product works and the proof that it works. Many lean on customer testimonials, but a more powerful approach? Clinical studies. This is a great example of that. They also throw in some social (customer) proof too ;)
TUMBLE
Format: Email
Why I like it 👉 It's a crystal clear example of the "PAS" framework at play. Not only that, they make it relevant to the season (i.e. April showers bring mud). Proof that not all campaigns have to be complex.
CUSTOM LANYARD
Format: Email
Why I like it 👉 They're right–taxes aren't fun. But tax write-offs are! This is a great way to appeal to your target market (SMBs) during tax season.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Product Copywriter at Made by Gather
📍Remote ℹ️ D2C 💸 Salary not specified
Senior Content Writer (Marketing & Advertising) at Leap Group
📍Remote ℹ️ Agency 💸 Salary not specified
Senior Copywriter at Conscious Minds Studios
📍Remote ℹ️ Agency 💸 $90,000 - $120,000 USD/year
Blog Writer (Hair Health) at hims & hers
📍Remote ℹ️ D2C 💸 $38 - $50 USD/hour
Creative Copywriter (Hemp/Cannabis CPG Brands) at The Pack Labs
📍Remote ℹ️ D2C 💸 $70,000 - $80,000 USD/year
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
Are you new here? Thinking about subscribing? Here’s what else you can expect.