Weekly Round Up #80
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 80th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Prove you “get” your reader
A Deep Dive into the 4 Types of Consumer Behavior (via Design Rush)
How to Sell the Problem Before the Solution (via Dave Bailey)
Brainstorming Creative Headlines (via The Creative Marketer)
The Smartest SMS Marketing Strategies for Shopify Brands (Podcast Pick)
Copy Examples for Your Swipe File
Job Openings
Copy Tip of the Week
Your Copy Should Prove You "Get" Your Reader
I still remember this one time I received an email from a baby brand I used to admire.
It wasn’t the first one I received like this, but after a challenging day alone with our son, one thing was clear — they were operating off of the assumption that their entire audience was mothers.
As a deeply engaged father, the stereotypes they were strongly enforcing were both disappointing and offensive.
In that moment, I felt overlooked. Misunderstood. Somewhat attacked.
As someone trying to rewrite the narrative that only moms are involved in their kids' lives, being treated as if I didn't exist didn't just disappoint me—it lost them a customer.
When your copy demonstrates you truly understand your reader's world—their challenges, language, and desires—it's not just effective, it's respectful.
It says: "I see you. I value your time. I understand what you're going through."
Honoring your reader isn't just a copywriting tactic — it's a form of empathy that builds genuine connection.
Before writing your next piece, ask yourself:
Does this copy acknowledge all your readers?
Does it respect their reality?
Would they nod and think "this person gets me"?
The most powerful copy isn't clever or flashy—it genuinely connects.
Getting there isn’t always easy, but it’s certainly worth it.
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Must-Read Articles
A Deep Dive into the 4 Types of Consumer Behavior (via Design Rush)
Why I recommend it 👉 Consumer behavior influences how customers make buying decisions and can be categorized into four main types. Understanding these 4 behaviors (and what influences them) can help you tailor your marketing strategies to better meet your customers’ needs. So what are the four types? Click here.
How to Sell the Problem Before the Solution (via Dave Bailey)
Why I recommend it 👉 When your customer enters the “problem aware” stage, they can be skittish. In other words, if your problem is intimidating, it can be easy for them to avoid it. Your job in this stage is to communicate empathetically, to demonstrate you understand their problem. This is where the “compelling need narrative” can help.
Brainstorming Creative Headlines (via The Creative Marketer)
Why I recommend it 👉 This is less of a “read” and more of a “practical exercise” worth attempting. If you’re stuck writing a winning headline for a brand or product, then this method might be useful for you (it’s called Osborn’s Checklist).
You Might Also Like:
The Psychology Behind Headlines That Make Customers Click: Understanding the Science of Attention
In the fast-paced world of eCommerce, you have about 2 seconds to capture someone's attention before they scroll past your ad, email, or product page.
DTC PODCAST
The Smartest SMS Marketing Strategies for Shopify Brands w/ Postscript
Listen on iTunes | Listen on Spotify
Why I recommend it 👉 If you work in retention marketing, then this is a great listen. Sam Melnick, of Postscript, shares his take on SMS marketing for direct-to-consumer brands, including mistakes that many marketers make (mindset being one of them), the role of conversational commerce, the role of AI in SMS marketing (why leveraging it to drive revenue is so important), and so much more.
As someone who writes SMS campaigns for clients each week, this gave me an entirely new mentality about marketing using this channel.
🔓 Want access to my entire swipe file database?
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LIQUID DEATH
Format: Video Ad
Why I like it 👉 This is just ridiculous. But it’s also a great example of a pattern interrupt in a video/script format.
FUNCTION HEALTH
Format: Video Ad
Why I like it 👉 This is a great example of a campaign that’s targeting someone in the middle or middle/bottom of the funnel. They know their problem/desire, know the solutions out there, know about your product — but they’re trying to decide if it’s right for them. Having someone show-and-tell their experience with your product/solution is highly persuasive at this stage.
MAGIC MIND
Format: Email
Why I like it 👉 This is a great education-based campaign that also puts their product in the “ideal solution to said problem” category. Notice the subject line though? Very clickable.
CUMMIN LANDSCAPE
Format: Email
Why I like it 👉 I received this email right as the NCAA announced the tournament line-up, so the “Mulch Madness” subject line was a great pattern interrupt from all the “March Madness” subject lines in my inbox. That said, it was a great sale-based campaign. I’m a previous customer, so this was right up my alley.
FOUR SIGMATIC
Format: Email
Why I like it 👉 Great subject line (uses curiosity) and a fun quiz-based email. It’s perfect for people who are familiar with your brand, but maybe don’t know that much about the particular product category you’re highlighting.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Direct Response Copywriter (UGC & VSL) at Pawfy
📍Remote ℹ️ DTC 💸 Undisclosed
Freelance Copywriter at Vuori
📍Remote (PT) ℹ️ DTC 💸 Undisclosed
Advertising Copywriter at Arrowmac
📍Remote ℹ️ Agency 💸 $40 - $45/hr (USD)
Senior Social Media + Newsletter Manager at GIRLS WHO EAT
📍Remote (PT) ℹ️ B2C 💸 Undisclosed
Email + SMS Strategist at Homestead Studio
📍Remote ℹ️ DTC Agency 💸 Undisclosed
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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