Weekly Round Up #79
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 79th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Want more clicks? Do this.
The Customer Reality Gap (via Buy•ology)
Why Reading Makes You More Creative (via Creative Market)
The Secret to Getting People to Take Action (via Choice Hacking)
How to Magically Increase Conversions (Podcast Pick)
Copy Examples for Your Swipe File
Job Openings
Copy Tip of the Week
Want more clicks? Stop giving people options.
The most powerful CTAs don't offer choices—they provide clarity.
I see this copywriting mistake all the time. Marketers give their audience too many paths forward.
"Check out our website, follow us on Instagram, or sign up for our newsletter to learn more!"
But the reality is every additional option you offer reduces the likelihood of ANY action being taken.
This principle is backed by psychology—it's called decision paralysis. When faced with multiple choices, people often choose none.
Instead:
Decide on the ONE action that matters most
Make that action ridiculously clear
Remove every competing distraction
Tell them exactly what to do next (don't hint when it comes to action, ASK)
Your reader’s busy, distracted, and looking for shortcuts. The greatest gift you can give them is absolute clarity on what happens next.
So stop hiding behind "Check out our link in bio" when what you really mean is "Click that link to buy our product."
Stop saying "Let me know what you think" when you actually want them to book a call.
Just tell them what to do.
👉 Click here to give this post a thumbs up on LinkedIn!
Must-Read Articles
The Customer Reality Gap (via Buy•ology)
Why I recommend it 👉 Many brands (and marketers) misunderstand their customers, leading to a disconnect known as the Customer Reality Gap. This article gives you three easy ways to reverse engineer the mind of your best customers so you can create messaging that sticks!
Why Reading Makes You More Creative (via Creative Market)
Why I recommend it 👉 Was one of your new year’s resolutions to read more? Turns out, it’s a great idea—there’s proof it helps your creativity! Not only that, reading helps reduce stress and enhances communication skills, making you more confident. Find all the reasons to read more here.
The Secret to Getting People to Take Action (via Choice Hacking)
Why I recommend it 👉 As a marketer, you want to motivate people act. But how can you make sure you nail it every single time? Yes, you need to give them a why. It turns out, the type of why can make all the difference. Read about it here.
You Might Also Like:
BRAIN DRIVEN BRANDS
Magically Increase Conversions with This Simple Psych Tactic
Listen on iTunes | Listen on Spotify
Why I recommend it 👉 I’m all about leveraging “brain science” to help people make decisions, and in the world of eCommerce where people are overrun with choices, this gem from Sarah Levinger is a valuable know-how. Of course, I’m not going to tell you what it is. You have to listen to it. 😉
🔓 Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
HEDLEY & BENNETT
Format: Email
Why I like it 👉 I liked the Spring refresh theme. Also the layout and explanation of all those kitchen “utility” products was well done.
CALEDERA + LAB
Format: Email
Why I like it 👉 It’s a great way to capture a pain point (”daylight saving time”) and feature how your product can help absolve an adjacently-related issue: tired, puffy eyes. I think the layout of the email was a little odd, but the approach and copy was great and benefits-driven!
STOPBOX
Format: Email
Why I like it 👉 This was an awesome text-based campaign from Stopbox! It shared the why behind their product, which made a compelling case for its existence for nearly any gun-owner out there. Also, the CTA was perfect.
CARAWAY
Format: Email
Spotted By: Amanda Schumacher
Why she likes it 👉 The headline stopped me IN MY TRACKS (okay, I was sitting, but STILL) and paired it with an awesome CTA to shop their products. They also used a second, pretty powerful header in the body to reiterate everything.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Email + SMS Strategist at Homestead Studio
📍Remote ℹ️ DTC Agency 💸 Undisclosed
Creative Copywriter at The Pack Labs
📍Remote ℹ️ CPG 💸 $70,000 - $80,000/yr (USD)
Brand Copywriter at Earnest
📍Remote ℹ️ Education/Finance 💸 $103,000 - $117,000/yr (USD)
Copywriter at Westman Atelier
📍Remote ℹ️ Beauty/Luxury 💸 $95,000 - $105,000/yr (USD)
Growth Copywriter at Prosana
📍Remote ℹ️ DTC 💸 Undisclosed
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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