Weekly Round Up #78
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 78th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Go Analog
How to Build Superfans (via Eli Weiss)
22 One-Sentence Stories That Will Emotionally Charge Your Marketing (via Crazy Egg)
The 2025 Advertising and Marketing Report (via Marketing Brew)
How to Land a “Real Job” (Podcast Pick)
Copy Examples for Your Swipe File
Job Openings
Copy Tip of the Week
The most overlooked writing tool might be the one you learned to use first.
I’m talking about pencil and paper.
If you want to more impactful copy, try writing your first draft by hand.
Yep, it's slower—but that's the point.
When you handwrite your drafts, you:
Choose words more intentionally
Feel the natural rhythm of your sentences
Cut filler phrases before they hit the page
Connect more deeply with your message
The “tactile experience” creates different neural pathways, which can lead to more authentic, persuasive writing poised to convert.
So yeah, handwrite your next important piece and let me know how it goes!
👉 Click here to give this post a thumbs up on LinkedIn!
Must-Read Articles
How to Build Superfans (via Eli Weiss)
Why I recommend it 👉 It is possible to create memorable customer experiences by breaking that typical “transactional” mold. Eli Weiss shares two personal experiences that demonstrate this and then offers several easy, low-cost ways brands can create similar “wow” moments. Whether you work in-house or at an agency, there’s something here for you.
22 One-Sentence Stories That Will Emotionally Charge Your Marketing (via Crazy Egg)
Why I recommend it 👉 Stories sell, right? But the common misconception is that stories require commitment, even in marketing. Well, not always. Adam Kreitman says all you need to do is focus on the hopes, fears, and desires of your customers. The length of your story doesn’t matter. And you know, he’s right. Here’s proof.
The 2025 Advertising and Marketing Report (via Marketing Brew)
Why I recommend it 👉 In 2025, marketers are focusing on balancing brand awareness and customer acquisition to drive growth (i.e. a lot of top of funnel stuff). While many will stick to familiar channels like paid social and search, there’s a push to explore new options in order to create a more diverse marketing mix. Read more about it here.
You Might Also Like:
THE COPYWRITER CLUB
Landing a “Real Job” with Matt Snyder
Listen on iTunes | Listen on Spotify
Why I recommend it 👉 Yeah, I’m selfishly plugging myself today! Recently, I was a guest on The Copywriter Club podcast with Rob Marsh. We talked about my copywriting journey and what it takes to get noticed and land a job at an agency similar to Homestead.
🔓 Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
AMERICAN GIANT
Format: Email
Why I like it 👉 This campaign introduced AG’s spring collection, but notice how it didn’t show ANYTHING from the collection. Instead, they made you want to click the link to view the 40+ new products. It’s a great way to leverage curiosity to drive clicks.
FLUX FOOTWEAR
Format: Email
Why I like it 👉 I believe this is a browse abandon email, as I recall looking at their running shoes prior to receiving it. But they know I’m at least in the “product aware” stage of my customer journey, so the way they present their running shoe speaks to the needs I have to get me to the next stage (”most aware”). (GIF in the hero, which is why the image appears broken)
HOLLOW
Format: Email
Why I like it 👉 This was another great product feature email. They target their ideal customer’s core problem with the subject line, then throughout the remainder of the email, show how this product can help the customer overcome said problem. The social proof/customer review is icing on the cake.
HARRY SHAW GOLF
Format: Video
Why I like it 👉 I’ll be honest, I didn’t watch the video. But I thought this headline was a 10/10. It communicate a clear benefit with a minimal time commitment on my part.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Content Writer at Compound Content Studio
📍Remote ℹ️ Agency 💸 $65,000 - $75,000/yr (USD)
Senior Copywriter at Russell Tobin
📍Remote ℹ️ AI 💸 $75 - $120/yr (USD)
Copywriter at Plein Air Agency
📍Remote ℹ️ Agency 💸 Undisclosed
Senior Brand Writer at Hasbro
📍Remote ℹ️ D2C 💸 $63,300 - $130,200/yr (USD)
Copywriter at (Undisclosed)
📍Remote ℹ️ Finance 💸 $30 - $40/hr (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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