Weekly Round Up #76
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 76th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Use Customer Language
How Cognitive Biases Shape Email Engagement (via MarTech)
Ephemeral Micro-Campaigns (via Buy•ology)
How to Use Storytelling in Your Email Marketing (via Emilia Tanase, Zapier)
Permission-Based Discounts (via The Playbook)
Copy Examples for your swipe file
Job Openings
Copy Tip of the Week
People don't trust you (but they trust their peers)
Let's be honest – when was the last time you bought something online without checking the reviews first?
We're all skeptical of marketing speak, but we'll happily take advice from complete strangers on the internet. Weird, right?
Here's how to use this quirk in your product descriptions—instead of:
❌"Our premium leather wallet is handcrafted for durability"
Try:
✅ "'I've had this wallet for 2 years and it still looks brand new' - James M., verified buyer"
Embed real customer language into your copy. Your best (and most convincing) material’s sitting right there in your review section – you just need to listen.
👉 Click here and give this a thumbs up on LinkedIn!
Must-Read Articles
How Cognitive Biases Shape Email Engagement (via MarTech)
Why I recommend it 👉 I’ve recommended articles spotlighting cognitive biases before, but none that explore how you can use them to increase email engagement. This is an easy-to-read article from Kath Pay about how to best leverage cognitive biases in your campaign strategy in an ethical way. Go read it.
Ephemeral Micro-Campaigns (via Buy•ology)
Why I recommend it 👉 Did you know 50% of digital ad engagement now happens in the first 24 hours? Or that scarcity-driven offers generate 31% higher conversion rates than static promotions Or that brands using 24-hour campaigns see 2x higher CTRs compared to traditional ad formats? Yep. Here’s why and how to pull it off.
Permission-Based Discounts (via The Playbook)
Why I recommend it 👉 This grabbed my attention because I’m an advocate of “permission-based marketing,” popularized by none other than Seth Godin. But it’s less about “permission” and more about making your discounts not suck. Here’s how…
You Might Also Like:
THE COPYWRITER CLUB
Analyzing Old Ads for Fun and Profit with Lewis Folkard
Listen on iTunes | Listen on Spotify
Why I recommend it 👉 When I first started copywriting, I read that studying old school sales letters, ads, emails, magazine features, etc. was a great way to internalize the craft. Some even said to write them all out by hand (Eddie Schleyner even recommended this approach in a recent newsletter).
But what’s the point? Does it really accomplish that goal?
Well, that’s what this interview with Lewis Folkard is all about.
(Lewis regularly breaks down these types of ads for his readers. You can catch an example here.)
🔓 Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
OLUKAI
Format: Email
Why I like it 👉 This is one of those “what makes us different” brand emails with an emphasis on their cultural heritage. I like their angle, the products they featured, and specifically, how they featured a “his and hers” module. If one tracks clicks, it’s an easy way to collect zero-party data ;)
HBO MAX
Format: Email
Why I like it 👉 Simply a fun email I got this week about the release of the latest season of The White Lotus. Loved how the email was designed like a party invitation. Loved the CTA buttons even more.
STARBUCKS
Format: Email
Why I like it 👉 I know… it’s a Starbucks email, but I think it was actually good! The subject line was sort of a miss because they expect the sender name, subject line, and preview line to flow side-by-side-by-side. Not every email will be viewed that way, unfortunately. But I liked the “Shake” GIF that pulled me down the email. The copy was simple and their reasons for visiting (and staying) in a cafe were presented well.
HUCKBERRY
Format: Email
Why I like it 👉 Their emails are usually long, but I enjoy the content. And like I’ve said before, I always love a good theme, which this one does well (”Spring break”)! In my opinion, this is a great way to increase AOV by featuring products you can bundle together.
DOUBLE WOOD SUPPLEMENTS
Format: Email
Why I like it 👉 President’s Day can seem like a drag, but I loved how Double Wood had fun with it by aligning their products with the characteristics of former US presidents.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Copywriter at The Honest Company
📍Remote ℹ️ DTC 💸 $65 – $70/hr (USD)
Luxury Copywriter at 360 Marketing Agency
📍Remote ℹ️ Agency 💸 $25 - $40/hr (USD)
Senior Copywriter at Cypress HCM
📍Remote ℹ️ Agency 💸 $62 - $71/hr (USD)
Staff Brand Copywriter at Jasper
📍Remote ℹ️ AI, SaaS 💸 $160,000 - $200,000 (USD)
Copywriter at Wiraa
📍Remote ℹ️ Agency 💸 $65,000 - $75,000 (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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