Weekly Round Up #75
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 75th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: POWER WORDS
Art of Hidden Persuasion (via The Playbook)
How to Talk to a Market That’s Heard It All Before (via Grace Baldwin)
What is Human-Centered Design? (via Big Human)
Scaling at the Bottom of the Funnel: Deep Dive, Part II (Podcast Pick)
Copy Examples for your swipe file
Job Opportunities
Copy Tip of the Week
Your headline can make or break everything else on the other side of it. 🎯
In today's world, no one makes time to think about clicking your post, ad, or email. They either feel compelled or they move on.
That's where POWER WORDS come in.
These words trigger emotion, spark curiosity, and drive action.
Here are three that work like magic:
"Secret" – People love exclusive knowledge. 👉 Example: "The Secret to Doubling Your Email Revenue in 30 Days"
"Proven" – Removes doubt, builds trust. 👉 Example: "5 Proven Strategies for Writing High-Converting Ads"
"Instant" – We all want fast results. 👉 Example: "Get Instant Engagement with This Copy Hack"
Want better results?
Swap weak, forgettable words for power words that demand attention.
Drop YOUR favorite power word below! ⬇️
👉 Click here and give this a thumbs up!
Must-Read Articles
Art of Hidden Persuasion (via The Playbook)
Why I recommend it 👉 Writing a post-purchase email flow? Then you need to read this article. It’s packed with 4 easy-to-implement persuasion tactics to make your customer’ experience with your brand valuable, not to mention, they’ll make your copy more fun to write. Personally, I found the “Completion Bias” the most helpful, particularly with upsells.
How to Talk to a Market That’s Heard It All Before (via Grace Baldwin)
Why I recommend it 👉 Ever heard of the 5 levels of sophistication? If so, I’d be surprised. It’s not often discussed in today’s marketing circles—the 5 stages of awareness get the lion’s share of attention. Whereas the 5 stages of awareness are about your customer, the 5 levels of sophistication are about your product. How do you traverse those 5 levels? That’s what Grace writes about here.
What is Human-Centered Design? (via Big Human)
Why I recommend it 👉 WAIT. Before you skip over this because you think it’s just for designers, please don’t. Human-centered design focuses on creating products that meet the real needs and behaviors of people. It involves thorough research, prototyping, and testing to ensure usability and satisfaction. And if copywriters apply these approaches to their craft (as well as designers), their marketing game could be unstoppable.
LIMITED SUPPLY
Scaling at the Bottom of the Funnel: Deep Dive, Part II
Listen on iTunes | Listen on Spotify
Why I recommend it 👉 Whether you’re working on ads, landing pages, emails, PDPs, offers — Nik offers some sound advice here. I found his 5 components to landing pages as well as cross-sell strategies useful. Additionally, his emphasis on removing as much friction as possible from the buyer’s journey. Great insights and only 27 minutes long (less if you chop off the ads).
🔓 Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
SURREAL
Format: LinkedIn Post
Why I like it 👉 It’s snarky, for one. But it’s also a great example of using nothing but copy to put your brand’s personality on full display.
ORIGINAL GRAIN
Format: SMS
Why I like it 👉 I had a bunch of these in my inbox this past Sunday (Super Bowl here in the US). It was a great opportunity for brands to grab their prospects’ attention.
CHASING PAPER
Format: Email
Why I like it 👉 I thought this was a great aspirational/inspirational campaign. It was less about promoting their products and more about demonstrating what their products allow you to do—even in the most imperfect and chaotic of ways.
UPROOT
Format: Email
Why I like it 👉 Did you know you can’t say “Super Bowl” in marketing emails? There are a bunch of other ones too. I like how Uproot made an entire campaign about it.
NOSE GYM
Format: Email
Why I like it 👉 Wonderful message flow to this email. They grab you with the subject line and headline, positions their product as a solution to getting you to that desired state, drops in a guarantee, mentions how easy it is to remedy your sleep issues (”one strip”), and the CTA was clear. 10/10.
TUMBLE
Format: Email
Why I like it 👉 I’ve said it before, but I love it when campaigns intersect with cultural events. This one does just that with their product front-and-center for worry-free snacking. The best part, the social proof backs it up.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Brand & Marketing Copywriter at Posit
📍Remote ℹ️ B2B, SaaS 💸 $99,000 - $128,000/yr (USD)
Email Copywriter at Emails.co
📍Remote ℹ️ Agency 💸 Undisclosed
Direct Response Copywriter (Part-time) at Publishing.com
📍Remote ℹ️ B2C/B2B 💸 Undisclosed
Senior Creative Marketing Strategist at SWORD Health
📍Remote ℹ️ B2B, MedTech 💸 $126,000/yr - $188,000 (USD)
Copywriter at (Undisclosed)
📍Remote ℹ️ B2B 💸 $47 - $51/hr (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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