Weekly Round Up #73
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 73rd edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: 3-Question Checklist to Instantly Sharpen Your Content
10-Step Email Accessibility Checklist (via Email Tool Tester)
The Art of Writing One-Sentence Product Descriptions (via Dave Bailey)
7 subcultures to target instead of demographics: report (via Marketing Brew)
Trust expert on how you can earn trust with your audience (Podcast Pick)
Copy Examples for your swipe file
Job Opportunities
Copy Tip of the Week
✨ The 3-Question Checklist to Instantly Sharpen Your Content
Got content that needs a quick polish?
Whether it's an email, ad, or landing page, these three questions ensure you’re cutting through the world’s white noise soundtrack with a message that connects:
1️⃣ Does this solve a REAL problem for my audience?
2️⃣ Can a 12-year-old understand what I’m writing?
3️⃣ Is the next step crystal clear for my reader?
That's it! Super simple, but these questions catch my rough spots every time.
👉 Click here and give this a thumbs up!
Must-Read Articles
10-Step Email Accessibility Checklist (via Email Tool Tester)
Why I recommend it 👉 As a copywriter, you probably don’t think too much about email accessibility. You just write your campaign and move on. But it’s a crucial consideration (and requirement) for communicating well. Email accessibility means designing emails so everyone can understand and interact with them, including those with disabilities. And it’s more than just adding alt text to images—you also need to ensure readability, appropriate fonts, and a clear structure. Following this checklist can help you get started.
The Art of Writing One-Sentence Product Descriptions (via Dave Bailey)
Why I recommend it 👉 Crafting a clear and simple description is crucial for word-of-mouth marketing and successful product promotion. In this article, Dave Bailey explains how to create effective one-sentence product descriptions that highlight a key feature and its benefit.
7 subcultures to target instead of demographics: report (via Marketing Brew)
Why I recommend it 👉 Every good copywriter knows that the more narrow you can go with your audience, the better words you can write (and the stickier your message). That’s what this report from Horizon Media’s all about. It’s worth leaning into, especially if you’re bored with targeting traditional demographics.
You Might Also Like:
A Simple Question That Makes You a Better Leader
A team member walks into your office, clearly frustrated. Maybe it's a client who keeps changing directions or a creative block that won't budge. Either way, your instinct? Jump straight into problem-solving mode.
CREATOR SCIENCE
Episode #237:
Rachel Botsman – Trust expert on how you can earn trust with your audience
Listen on iTunes | Listen on Spotify
Why I recommend it 👉 Rachel Botsman is a leading expert on trust in the modern world. She’s written a ton of books on the topic and has a lot to say.
While this feels like it could be applicable only to relationships offline, it’s actually beneficial insight to how to approach them online as well (particularly for brands).
Cultivating trust with customers is a long-term play for most businesses, but many go about it the wrong way because they’re too focused on the transactional side of things.
So how do you punch through the noise? That’s what this episode’s about.
🔓 Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
ANTHROPOLOGIE
Format: Email
Spotted By: Shaina Crump
Why I like it 👉 The flow of this entire campaign was top-tier. It set the context (adding structure to your routine) and took you on a journey as you scrolled through. In a way, it’s a subtle story-driven framework. Not to mention, the CTAs were 🤌.
KINOBODY
Format: Email
Why I like it 👉 If you know anything about this brand, it’s indicative of a hard pivot for them in their messaging strategy. Instead of a novella campaign jam-packed with text, it’s an easy-to-read campaign about the impact this particular product can have on men. Great subject line. Benefit-driven explanations.
HUMM KOMBUCHA
Format: Email
Why I like it 👉 If you can put your finger (er, campaign?) on the pulse of a cultural trend (i.e. Dry January), you totally should. Humm pulls this off well and positions their product as the next best step for keeping the health benefits going. Reminds me, I need to try some…
CENTER FOR HUMANE TECHNOLOGY
Format: Ad
Spotted By: Mark Allen
Why I like it 👉 Regardless of how you feel about social media and the teleology driving its makers, this was a great campaign. “Social media was made to be addictive.” is the only text involved, but the accompanying visuals are shocking to say the least. Way to grab attention.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Lead Content Writer at Simpplr
📍Remote ℹ️ B2B, SaaS 💸 $100,000 - $150,000/yr (USD)
Marketing and Communications Specialist at Change.org
📍Remote ℹ️ B2B, Charity 💸 $103,000 - $121,000/yr (USD)
Associate Creative Strategist at Thrive Market
📍Remote ℹ️ B2C, eCommerce 💸 $40 - $45/hr (USD)
Content Marketing Writer at NewStory
📍Remote ℹ️ Nonprofit 💸 $80,000 - $110,000/yr (USD)
Retention and Lifecycle Manager at Grüns
📍Remote ℹ️ eCommerce, DTC 💸 Undisclosed
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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