Fantastic article here Matt. Every single one of these is massively important, in my opinion and you expressed them perfectly. If I were going to add something, I would say that people often don't narrow down their USP, and subsequently how they convey it on the sales page.
Oh, that’s a message killer too! It’s not just about narrowing it down, it’s about identifying the best-fit USP for whatever audience they’re marketing to.
I’ve seen too many instances where brands trying to manufacture a “catch all” landing page or sales page. It doesn’t work.
Fantastic article here Matt. Every single one of these is massively important, in my opinion and you expressed them perfectly. If I were going to add something, I would say that people often don't narrow down their USP, and subsequently how they convey it on the sales page.
Oh, that’s a message killer too! It’s not just about narrowing it down, it’s about identifying the best-fit USP for whatever audience they’re marketing to.
I’ve seen too many instances where brands trying to manufacture a “catch all” landing page or sales page. It doesn’t work.
The rule of one should reign supreme in my book.